Email Marketing

The success of any email marketing campaign is directly dependant on the following things:

The web site it is driving traffic to

The delivery method of the message

The target audience of the message

The application your target audience uses to read your message

Using email as a marketing tool can achieve great results if your message reaches the proper target audience. Finding that target audience is the challenge though. I can help you identify and find ways to reach that audience. Once we do that, there are a number of different methods for communicating with them.

You can use ezines, newsgroups, autoresponders, email advertisements and direct email campaigns to market your web site and its' products and services.

Using email as a marketing tool has many benefits.

Less expensive than traditional mailing campaigns

Messages can be personalized for each recipient

More timely delivery of messages

Message responses can be tracked

Helps bring visitors to your web site

The overriding goal is to create brand awareness and get visitors to your web site. Only then can you get a return on your investment.

I use Constant Contact, Campaign Monitor and Mailbuild for my various email marketing needs. I use these three tools to send over 50,000 emails a month.