Blog

Want to stay up to date with BrettAtkin Design, my random thoughts and news from around the web, read below.

Only the First Page Matters on the SERPS

April

If you don't know, "SERPS" stands for Search Engine Results Pages. I saw this amazing stat today...

"Links on the first page of Google get clicked 45 times that of subsequent pages (93% of all clicks come from the first page). This is very important to remember as your biggest organic keyword opportunities are current rankings of 11-15. If you can do something to �bump� them up to the first page, chances are you will reap major rewards." - Golden Nuggets From SMX Search Analytics

93% of all SERP clicks come from the first page?!?! That is amazing. The next time you're reviewing your ranking reports (you do review them don't you?), note how many of your pages are listed on the second page (the standard listing is 10 results per page). Review those pages. What can you do you make them more user and search engine friendly? Can the META tags be improved? Can the content be better written and organized?

As the above stat indicates, moving the "Page 2" results to the first page could improve your click-thru's dramatically.

While you're in there improving the SEO of those pages, don't forget about conversion. Do you have a single and well-defined call to action?

Good luck!

Posted on April-20-09 - 9:29:38 AM in SEO.

Tags: SEO, Conversions, SERPS, CTA

Designing the Obvious by Robert Hoekman, Jr.

March

I just finished reading Designing the Obvious by Robert Hoekman, Jr. It it is a book about web interface design and the process to achieve simple and efficient web applications. It is entirely conceptual, no code.

If you're designing web apps or having someone design one for you, you should read this book. I have never read a book twice, never. This one will be the first.

Before I reread this one though, I'll be reading Robert's follow-up, Designing the Moment,

Posted on March-04-09 - 4:03:26 PM in Info Overload.

Tags: Interface Design, Web Applications

Great Post on using Basecamp

February

Anthony Brewitt from Designbit has a great writeup on how he uses Basecamp for web projects. I'm happy to say I already use a number of his techniques, but I also missed a few things that I will be implementing on my next project.

Thanks Anthony.

Posted on February-20-09 - 4:10:07 PM in 37Signals Basecamp.

Tags: 37 Signals, Basecamp, Designbit, Anthony Brewitt